The working studio

Good websites. Better ways to get found.

Websites, local visibility, and a clear path from interest to inquiry.

See services

London, Ontario · Led by Matt Henderson

An illustrative website, search listing and inquiry connected on a drafting sheet. This is a sample business, not client work or measured results.
Illustration · Example only

Selected website work

Made for the business behind it.

A look at the work, from a live client website to a new design direction.

Client website · Live

JW Drywall website showing its drywall and framing services

JW Drywall

A website for a drywall and framing business in Fergus, with services, project work, and a route to request a quote.

Visit the live site

Client design concept

GEM Finishing website design concept, not the current live site

GEM Finishing

A design exploration for a drywall finishing business, bringing its services and project work into a clearer inquiry path. Shown here as a concept.

Visit the current live site

Ways to work together

Start with what your business needs.

For owner-led service businesses ready for more of the right work. Start with a website, connect the inquiry process, or talk about ongoing marketing help.

01Starting around

Business Website

A credible website that explains your business and gives suitable prospects a clear next step.

$995

  • Design and build, made for mobile too
  • Detailed initial SEO setup
  • Basic optimization for AI search
  • Bug fixes within the agreed project scope

Final price follows a scope discussion. First year's annual fee included, then $200/year. Annual coverage is confirmed in your proposal.

02Quoted by scope

Lead Capture & Follow-up Setup

Give interested prospects an easy way to inquire, and give your business a useful way to follow through.

Built to fit

  • Landing pages and lead magnets
  • Inquiry forms, quote requests and intake
  • Lead tracking and appropriate follow-up
  • Custom builds or setup in your existing tools

These are possible components. We choose the pieces your project needs and price their setup before starting.

03Scoped to your business

Monthly Marketing Service

Ongoing help with useful content, search visibility and a focused review of what to improve next.

Let's talk

  • SEO and AI-search visibility
  • Useful, AI-assisted content
  • Adaptations for selected channels
  • Performance review and a useful next step

We discuss what your business needs and agree the scope and monthly price before starting.

We can also help with Google Business Profile setup, optimization, and separately scoped access or verification issues.

  1. Step 01

    Talk it through

    Show me the business, the current site, and where inquiries get stuck.

  2. Step 02

    Agree the work

    I set out the pages, deliverables, price, and timing before starting.

  3. Step 03

    Build, review, launch

    You review the work, I check the inquiry path, and we agree when it is ready to go live.

Internal apps, AI assessment, or learning to build? AI consulting, builds & teaching with Matt.

Matt Henderson

A Matt-led studio

One point of contact. Clear responsibility.

Meet Matt Henderson

About

Small studio. Personal accountability.

I'm Matt Henderson, based in London, Ontario. I lead MCH Projects, shape the work with you, and stay responsible for its quality. The studio brings websites, visibility, and the path to an inquiry together.

You know who is responsible.

I am your point of contact for the scope, decisions, and finished work. If a project calls for a collaborator, I agree their role with you.

A useful starting point.

I work from what your business needs now, with room for ongoing support and additional services when the scope calls for them.

Clear ownership.

Your website and domain belong to you. Ongoing work has an agreed scope, so you can see what you are paying for.

AI consulting, builds & teaching with Matt
Matt Henderson standing in his office

Questions

Clear before we start.

What is included, what is ongoing, and what needs a separate conversation.

Something I haven't covered?

Book a twenty-minute call

Design and build, mobile responsiveness, detailed initial SEO setup, basic AI-search optimization, and bug fixes within the agreed scope. Projects start around $995. Pages, content responsibilities, revisions, timing and support are set out in the proposal before you commit.

The first year's annual fee is included, with $200/year afterward. The coverage for new projects is still being defined and will be confirmed in your proposal. Existing client agreements keep their agreed terms.

Yes. A lead capture and follow-up project can use a custom build or configuration and integration inside your existing software. We choose the components that fit your inquiry process, then agree a separate implementation scope and price.

We discuss your content, search visibility and priorities, then agree the work and monthly price. Initial setup, new funnels, major repairs and extra channels have their own agreed scope.

Yes. Setup, optimization, and help with access or verification issues can be scoped as part of a project or separately. Recovery assistance cannot guarantee reinstatement. Ongoing posting and review management need their own agreed scope.

No. Results depend on your market, competition, website and other factors. Initial SEO and AI-search setup help explain your business clearly to search tools; they do not guarantee rankings, traffic, suitable inquiries or inclusion in an AI answer.

I consider paid search work selectively and scope it separately. It is a developing part of my work, so I confirm the fit and any specialist support needed before making a commitment. Ad management and media spend are separate from website and lead setup work.

Yes. My personal site covers AI assessments, custom application builds, internal workflows and teaching. You can start that conversation with me through mattchenderson.com.

I agree the pages, content, and timing with you, build the site, and give you a chance to review it. Before launch I check the layout, links, and inquiry route. The annual renewal and any optional ongoing work are explained before you commit.

Start with a conversation

Let's make your next step a good one.

Bring your current website or a new idea. We'll talk about the work you want to attract and what could help the right people get in touch.

Book the intro call