Skip to content
All work

Clinic website · In progress, launching soon

Innercore Health: a new clinic website

Innercore Health is a multidisciplinary clinic on Oxford Street East in London, Ontario, with chiropractic, massage, osteopathic manual therapy, fascial stretch therapy and acupuncture under one roof. The new website is built and in review with the clinic.

Launching soon. The preview isn't indexed by search engines, and details may change before launch. innercorehealth.com still serves the clinic's current site.

Preview the new site (opens in a new tab)

Before and after

On a desktop

Current siteinnercorehealth.com

Current Innercore Health homepage on desktop: the leaf logo and address across the top, a menu bar, an introduction paragraph, and a list of services and patient forms in a green sidebar.

New site (launching soon)innercore-health.pages.dev

New Innercore Health homepage on desktop: a centred headline, "Chiropractic, massage & osteopathy in London, Ontario.", Book Online and Call buttons, then address, hours, direct billing and no-referral details.

On a phone

Current siteinnercorehealth.com

Current Innercore Health homepage on a phone: the logo, a menu button, an introduction paragraph and a Book an Appointment button.

New site (launching soon)innercore-health.pages.dev

New Innercore Health homepage on a phone: a Book button in the header, the headline, a short description, and Book Online and Call buttons.
The homepage on the current site and on the new site, captured September 24, 2026 at the same screen sizes: a 1280px desktop window and a 390px phone.

What changed, and why

Design
Readable type, generous spacing and a green palette taken from the clinic's leaf mark. The homepage uses the clinic's own photos of its reception and practitioners. It keeps Innercore recognisable while making each page easier to scan.
Structure
Each of the five core treatments has its own page that answers the questions patients ask before booking, and supporting therapies are grouped on one services page. Team, rates and insurance, new patients and visit details each have a single clear page, so a patient can answer one question without reading the whole site.
Mobile
Laid out for phones as well as desktops: the Book button stays in the header, the menu folds into one button, and the rate tables sit in their own scrolling box so they never stretch the page.
Booking path
Every page has a Book button in the header, going to the clinic's existing online booking, with the phone number beside it on larger screens. On the homepage, hours, the address, free parking, direct billing and "no referral needed" follow straight after the headline, because they're what people check before they book.
Search basics
A distinct title and description for every page, one main heading per page, insurers listed as text, and structured data describing the clinic, its hours and its treatments, so search tools can read the site clearly.

The site hasn't launched, so there are no results to report. This page describes what was built and why.

Planning a new website?